Susan Posnick

After an exciting 20-year career painting the faces of models and celebrities, professional makeup artist Susan Posnick came face to face with a new challenge—skin cancer.  Susan set aside her work in the film and fashion industry in 1999, and changed her focus to developing a product with substantial sun protection that would not feel heavy or melt off in the heat.  Beginning with COLORFLO mineral foundation, Susan has created a complete line of practical beauty—including multi-purpose face, lip, and eye products.

Today, Susan Posnick makes beauty simple for women of all ages and all lifestyles by offering a line of makeup that combines unique formulations with innovative, portable packaging. Whether you’re a glamorous jet-setter, a working woman, or a soccer mom on the go, Susan Posnick Cosmetics is the simple solution for busy women who want to put their best face forward in the least amount of time.

What is a quick and simple way to update my holiday look this year?
-Tessa G

Sparkle and shimmer are absolute musts for the upcoming holiday season—put a little soft shimmer, especially at the top of the cheekbones to keep your skin looking bright!  A fabulous under eye concealer is also a must-have for your holiday bag to cover up fatigued eyes that are tired from all of the late night festivities!  Try one in a creamy formula that can be applied on the run.  For kissable lips under the mistletoe, try a gorgeous long-wearing “holiday red” (like COLORFOREVER in Mick) that will last throughout every party of the season.”

Do you have any tips to help for keeping my skin looking and feeling good as we head into the colder winter months?  Every winter I feel like I turn into an alligator!
-Alexis K

Invest in a good home exfoliation product—this will be the first step in combating the dry, flaky dead skin that tends to build up as the air becomes drier.  Exfoliate once a week in order to help your moisturizer penetrate and hydrate the skin you’ve just revealed.  Moisturizing is key; you may have to bump up your normal lotion or cream to a heavier product than what you normally use—and always remember to apply right after you bathe, when your skin is slightly damp—it will help lock in moisture.  Another great tip is to moisturize your indoor air along with your skin—dry air from heaters, stoves and fires inside the home can deplete moisture from your nose, throat, lips and skin.  Using a humidifier in your bedroom while you sleep can help maintain moisture in the body.

I want to achieve the allusion of fuller lips without having to spend a lot of money on expensive treatments and plumpers—is there anything I can do with products I might already have?
-Janet C

As a makeup artist, my favorite thing to do is create and help enhance what you already have to work with!  There are many things you can do with products already in your makeup bag to create a plumper pout without heading to the doctor or spa.

First, keep lips supple by exfoliating and moisturizing—you can create your own exfoliant using brown sugar and water—use an old toothbrush to apply and really work the mixture onto the lips and remove any dry skin.   Good old fashioned Vaseline applied at night before bed works extremely well to help keep lips smooth and moisturized.

Line your lips with a clear or nude pencil to prevent feathering and to keep any look modern and fresh.  Apply any lip color you like and top with a shiny gloss—concentrating the shine in the center of your bottom lip will help create the illusion of a plumper pout!

Another great trick is to use a highlighting concealer like COLORCORRECT—draw a thin line above the upper lip, and blend up.  This will draw the light above the lip and help make the lips look fuller.

Finally, one of my favorite trade secrets is to use a shimmer highlighter in the bow above the upper lip to give a more defined and sexy pout!